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By Alex Bolotovsky, CEO of J Leaders

Parsha in a Nutshell

Last week, Moses finally agreed to lead. This week, he actually tries. He goes to Pharaoh, does a miracle with a staff turning into a snake, and demands freedom. Pharaoh’s response? He mocks Moses and doubles the workload for the slaves, making their lives miserable. The people turn on Moses, and Moses turns on G-d, basically saying, “I told you I was the wrong guy for this.” The rest of the Parsha is a masterclass in persistence as the first seven plagues begin, and Moses has to keep showing up to Pharaoh’s palace even though he’s getting a “no” every single time.

Diving Deeper

Moses hits the “First Project Failure” wall hard. He thought that once he committed, things would just work. Instead, his intervention made life harder for the people he was trying to help. This is where most people quit—when the “feedback” is negative and the “optics” are bad. But the lesson of Va’era is that leadership isn’t about immediate results; it’s about the resilience to handle the messy middle. Moses has to learn to stop looking at his own insecurities and start looking at the long game. He realizes that a “no” today doesn’t mean a “no” forever. It just means the system hasn’t broken yet. He moves from being a guy who’s scared to speak to a guy who can stand his ground in the middle of a disaster.

Weekly Leadership Challenge

Analyze the “No”: Think of a time recently when you asked for something or tried to start a project and got shut down. Instead of taking it personally, ask: “Was it a bad idea, or was it just bad timing?”

The 24-Hour Rule: When you get negative feedback or a project fails, give yourself 24 hours to feel annoyed, then move on. Moses complained, but he didn’t quit. Don’t let a “Pharaoh moment” take you out of the game.

Double Down on Truth: Moses had to repeat the same message even when it seemed like no one was listening. This week, pick one value or goal you believe in and voice it again, even if you feel like you’re shouting into the wind.