If you are a first-time business founder, with little-or-no formal knowledge of marketing, this interactive workshop is for you. This workshop focuses on marketing basics for technical founders building new-to-the-market products. It covers a methodical approach to (a) identifying the market category where your product sits, (b) precision ways to find the early buyers you need, and (c) structured ways to communicate and differentiate your product.
This is all framed in a Product-Market Fit (PMF) context – a critical business milestone, as well as a metric that investors demand. You’ll return with a set of tools, templates, and metrics to help ensure that you can also maintain PMF for market traction.
This is for founders who:
- Need a grasp of B2B marketing basics
- Need a process to bring products to market
- Require product/market metrics that investors care about
- Are searching for early/mainstream customers
- Want guidance on building a great sales or pitch deck
You will get:
- Guidelines to determine your initial Ideal Customer Profile (ICP)
- Metrics for gauging Product-Market Fit
- Methods to access early vs mainstream customers
- AI Tips to assist with market analysis and messaging
- Connections to other like-minded founders
- Templates & worksheets
The Facilitator:
Ken brings over 25 years of Product Marketing and Go-to-Market leadership for new product development, product introductions, and category creation in the B2B space. As a former VP and CMO, He’s led cross-discipline teams at recognized companies like Citrix, EMC and Auth0, as well as smaller high-growth startups.
As a result of celebrated successes (and a few startup failures!) plus an engineering background, he’s developed and now uses a methodical approach to achieving/maintaining product-market-fit. His “super power” is applying engineering thinking to marketing – Creating clarity to achieve the right outcome-based metrics/goals.
Today, he serves as consultant and advisor to marketing / product leaders of smaller firms, fulfilling a passion for coaching and execution. Ken holds a BSE in Electrical Engineering from the University of Pennsylvania, and an MBA from Columbia University.
Date: Wednesday – June 17
Time: 4:00 PM PT / 7:00 PM ET (workshop will run for 90 minutes)
Format: Live online via Zoom
Cost: $10